What is an arg?

An Alternate Reality Game (ARG) is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players' ideas or actions.

ARGs are characterized by:

• Immersion: Players interact with the game world as if it were reality, blurring the line between fiction and nonfiction. See more about Immersion.
• Collaboration: Players work together to solve puzzles, uncover clues, and advance the narrative. See more about Collaboration.
• Transmedia Storytelling: The story unfolds across multiple platforms and media, such as websites, emails, phone calls, physical locations, and in-person events. See more about Transmedia%20Storytelling.
• Puzzle Solving: ARGs often involve complex puzzles, codes, and riddles that require players to think creatively and work together. See more about Puzzle%20Solving.

ARGs are often used for entertainment, marketing, or education, and they can vary greatly in scope, complexity, and duration.